Differentiation in marketing

06 My interview with Guy Kawasaki was about Apple's differentiation and Social Media

Talking to Guy Kawasaki was just awesome! He was in the team that released the Macintosh, the first Personal Computer with a UI and a mouse! They changed the world. So much time is passed since Guy worked aside Steve Jobs. Now the world is changed again and digital is transforming the way we interact with technology. http://marketingdistinguo.com 

05 The true story of a coffee roaster

How does a coffee roaster differentiate from the competition? How do you connect the marketing strategy to the advertising? This podcast is the case study of a real coffee company in Italy. See more on http://marketingdistinguo.com 

04 You don't need a website, you need a strategy

Your website should be an investment, not a cost. Learn how to approach the digital strategy and build a great website. See more on http://visualcommunicationplanner.com 

03 What did I learn talking two times with the father of marketing

From differentiation to social media to innovation to differentiation again. My discussions with Prof. Philip Kotler, the father of modern marketing. See more on http://marketingdistinguo.com 

02 Can sustainability be a differentiation characteristic?

Does sustainabiliy affect the Marketing Distinguo? Or is it the other way around? How should marketers help leaders to integrate sustainability thinking into the core of the business?
You can find all my DigitalTalks on blog.marketingdistinguo.com 

01 Introducing the Marketing Distinguo concept and method

The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?” 
A glue concept between brand positioning and USP is essential as it not only simplifies the job of the marketing manager and communications agency but is reflected in the product/service being offered.