{"store":{"baseInfo":{"podcastTitle":"Differentiation in marketing","slug":"gabbariele","podcastDescription":"Available on iTunes, Spotify and PodBean. Gabriele Carboni is a marketing and communication consultant based in Italy. Defined by Going Global UK \"Leading expert in international marketing strategies\", he is an entrepreneur and a journalist, focused on strategic marketing and digital transformation.","podcastLogo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/5520842/podcast-cover.jpg","podcastShareLogo":null,"podcastUrl":"https://gabbariele.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/gabbariele/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-s8v34-543dca","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":36,"gmtAdjustment":"GMT+02:00","useDaylightTime":1,"value":2,"text":"(GMT+02:00) Amman","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"Asia/Amman"},"podcastDownloads":null,"totalEpisodes":6,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Gabriele Carboni","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-s8v34-543dca-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fgabbariele.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog5520842%26podcastIdTag%3Ds8v34&dfl=https%3A%2F%2Fgabbariele.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/dg5s9t/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?”

A glue concept between brand positioning and USP is essential as it not only simplifies the job of the marketing manager and communications agency but is reflected in the product/service being offered.

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The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?”

01 Introducing the Marketing Distinguo concept and method

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