{"store":{"baseInfo":{"podcastTitle":"Differentiation in marketing","slug":"gabbariele","podcastDescription":"Available on iTunes, Spotify and PodBean. Gabriele Carboni is a marketing and communication consultant based in Italy. Defined by Going Global UK \"Leading expert in international marketing strategies\", he is an entrepreneur and a journalist, focused on strategic marketing and digital transformation.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/5520842/podcast-cover.jpg","podcastShareLogo":null,"podcastUrl":"https://gabbariele.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/gabbariele/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-s8v34-543dca?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":36,"gmtAdjustment":"GMT+02:00","useDaylightTime":1,"value":2,"text":"(GMT+02:00) Amman","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"Asia/Amman"},"podcastDownloads":null,"totalEpisodes":6,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Gabriele Carboni","enableEngagementStats":false,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-s8v34-543dca-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-s8v34-543dca?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/dg5s9t/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/RXVndbh3jC2m","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-X9Nk5euaNu5K","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2019 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=G-TP93LLY3WQ","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'G-TP93LLY3WQ',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":false,"sectionMaxCount":10,"enableEditorLink":false,"enableEditCookiesNotice":false,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://gabbariele.podbean.com","apiCommonParams":{"t":"68437e0b","clientSignature":"bc3620c76bd98c27750a1f738ffff918","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb12085271-fq3f3","episode":{"id":"pb12085271","idTag":"fq3f3","title":"05 The true story of a coffee roaster","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog5520842/podcast-cover_300x300.jpg","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog5520842/podcast-cover.jpg","previewContent":null,"content":"

How does a coffee roaster differentiate from the competition? How do you connect the marketing strategy to the advertising? This podcast is the case study of a real coffee company in Italy. See more on //marketingdistinguo.com

","publishTimestamp":1563775882,"duration":395,"mediaUrl":"https://mcdn.podbean.com/mf/web/pgrcih/05_full.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-fq3f3-b86817","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-fq3f3-b86817","transcriptUrl":null,"permalink":"/e/05-the-true-story-of-a-coffee-roaster/","downloadLink":"https://www.podbean.com/media/share/pb-fq3f3-b86817?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":285,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-fq3f3-b86817","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fgabbariele.podbean.com%252Fe%252F05-the-true-story-of-a-coffee-roaster%252F&rts=dde2db8bd145672ef3563003dbd462759e283fea","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb12085271","idTag":"fq3f3","title":"05 The true story of a coffee roaster","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog5520842/podcast-cover_300x300.jpg","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog5520842/podcast-cover.jpg","previewContent":null,"content":"